Scotiabank Path to Impact
Scotiabank Path to Impact
(Introduction)
Radiance
(Project)
UnderthecreativedirectionofFiorellaandShollaL.,IhelpedbringScotiabank'sbrandcommitmenttosmallbusinesstolifeacrossfivestagesoftheentrepreneurialjourney,rootedinrealCanadianstories,asatangible,emotionallyresonantpublicexperience.
UnderthecreativedirectionofFiorellaandShollaL.,IhelpedbringScotiabank'sbrandcommitmenttosmallbusinesstolifeacrossfivestagesoftheentrepreneurialjourney,rootedinrealCanadianstories,asatangible,emotionallyresonantpublicexperience.
(Client)
American Institute of Steel Construction
American Institute of Steel Construction
(Year)
(2021)
(2021)
(Software)
Rhino, Adobe Illustrator, Photoshop, Indesign, 3dsMax
Rhino, Adobe Illustrator, Photoshop, Indesign, 3dsMax
(Responsibilities)
Rhino, Adobe Illustrator, Photoshop, Indesign, 3dsMax
Rhino, Adobe Illustrator, Photoshop, Indesign, 3dsMax
(How the Story Unfolds)
Likeanyentrepreneur’sjourney,theinstallationbeganwithabigidea.Withmotioncensoredlightswecreatedtheexperienceofbeingstruckofinspiration.
Likeanyentrepreneur’sjourney,theinstallationbeganwithabigidea.Withmotioncensoredlightswecreatedtheexperienceofbeingstruckofinspiration.
Butcurveballsandunexpectedobstaclescancomplicateanyjourney,sovisitorsfacedchallengingstatisticsaboutbusinessownership.
Butcurveballsandunexpectedobstaclescancomplicateanyjourney,sovisitorsfacedchallengingstatisticsaboutbusinessownership.
Atowerofdoubt&isolationimmersedvisitorswiththecommoninsecuritiesthatentrepreneursfacethroughouttheirjourneywithanaudiorecordingofcommondoubtsandfears.
Atowerofdoubt&isolationimmersedvisitorswiththecommoninsecuritiesthatentrepreneursfacethroughouttheirjourneywithanaudiorecordingofcommondoubtsandfears.
AtrioofrotatingdoorsshowedtestimonialsfromrealScotiabankcustomersdescribinganobstaclethatturnedintoalife-changingopportunity,illustratingthebeliefthatwhenonedoorcloses,anotheroneopens.
AtrioofrotatingdoorsshowedtestimonialsfromrealScotiabankcustomersdescribinganobstaclethatturnedintoalife-changingopportunity,illustratingthebeliefthatwhenonedoorcloses,anotheroneopens.
Earlyconceptsketchesexploredhowvisitorswouldphysicallymovethroughandinteractwitheachofthefiveentrepreneurialstages.Multiplespatiallayoutsand3Dconfigurationsweredevelopedandrefinedbeforelandingonthefinalinstallationdesign.
Earlyconceptsketchesexploredhowvisitorswouldphysicallymovethroughandinteractwitheachofthefiveentrepreneurialstages.Multiplespatiallayoutsand3Dconfigurationsweredevelopedandrefinedbeforelandingonthefinalinstallationdesign.
(Portfolio 23-26©)
