Scotiabank Path to Impact

Scotiabank Path to Impact

Scotiabank Path to Impact

(Introduction)

Scotiabank’s Path to Impact was an immersive outdoor installation launched during Small Business Week in the heart of Toronto’s King Street West.

(Project)

UnderthecreativedirectionofFiorellaandShollaL.,IhelpedbringScotiabank'sbrandcommitmenttosmallbusinesstolifeacrossfivestagesoftheentrepreneurialjourney,rootedinrealCanadianstories,asatangible,emotionallyresonantpublicexperience.

UnderthecreativedirectionofFiorellaandShollaL.,IhelpedbringScotiabank'sbrandcommitmenttosmallbusinesstolifeacrossfivestagesoftheentrepreneurialjourney,rootedinrealCanadianstories,asatangible,emotionallyresonantpublicexperience.

(Client)

Scotiabank

Scotiabank

(Studio, Year)

InMyElyment x NarrativeXPR, 2021

InMyElyment x NarrativeXPR, 2021

(Focus)

Brand Design, Experiential Marketing

(Software)

Figma, Rhino, Adobe Illustrator, Photoshop, Indesign, 3dsMax

Figma, Rhino, Adobe Illustrator, Photoshop, Indesign, 3dsMax

(Responsibilities)

Produced sketches and renders to refine the installation’s spatial and experiential brand design concept. Collaborated with the content team to ensure narrative tone integrated seamlessly across all physical touchpoints.

(How the Story Unfolds)

Likeanyentrepreneur’sjourney,theinstallationbeganwithabigidea.Withmotioncensoredlightswecreatedtheexperienceofbeingstruckofinspiration.

Likeanyentrepreneur’sjourney,theinstallationbeganwithabigidea.Withmotioncensoredlightswecreatedtheexperienceofbeingstruckofinspiration.

Butcurveballsandunexpectedobstaclescancomplicateanyjourney,sovisitorsfacedchallengingstatisticsaboutbusinessownership.

Butcurveballsandunexpectedobstaclescancomplicateanyjourney,sovisitorsfacedchallengingstatisticsaboutbusinessownership.

Atowerofdoubt&isolationimmersedvisitorswiththecommoninsecuritiesthatentrepreneursfacethroughouttheirjourneywithanaudiorecordingofcommondoubtsandfears.

Atowerofdoubt&isolationimmersedvisitorswiththecommoninsecuritiesthatentrepreneursfacethroughouttheirjourneywithanaudiorecordingofcommondoubtsandfears.

AtrioofrotatingdoorsshowedtestimonialsfromrealScotiabankcustomersdescribinganobstaclethatturnedintoalife-changingopportunity,illustratingthebeliefthatwhenonedoorcloses,anotheroneopens.

AtrioofrotatingdoorsshowedtestimonialsfromrealScotiabankcustomersdescribinganobstaclethatturnedintoalife-changingopportunity,illustratingthebeliefthatwhenonedoorcloses,anotheroneopens.

Earlyconceptsketchesexploredhowvisitorswouldphysicallymovethroughandinteractwitheachofthefiveentrepreneurialstages.Multiplespatiallayoutsand3Dconfigurationsweredevelopedandrefinedbeforelandingonthefinalinstallationdesign.

Earlyconceptsketchesexploredhowvisitorswouldphysicallymovethroughandinteractwitheachofthefiveentrepreneurialstages.Multiplespatiallayoutsand3Dconfigurationsweredevelopedandrefinedbeforelandingonthefinalinstallationdesign.

(Portfolio 23-26©)

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